Negotiation is not about confidence alone. It is about knowing your alternatives and understanding your risk. This article breaks down BATNA and WATNA in practical terms and shows how using both can transform salary negotiations, career decisions, and professional leverage.

Most professionals don't lack ambition; they lack clarity about their value. Market value isn't just a number on your paycheck; it's a multidimensional reality that exists both within and outside your organization. Understanding the gap between internal and external value is the key to making informed career decisions, negotiating effectively, and building long-term sustainability. This article explains how to assess your true market value and use it to guide strategic decisi

AI tools are changing how job seekers view their worth, but not always for the better. Many candidates are entering negotiations with inflated salary expectations, creating gaps between what they want and what employers can offer. While AI skills do command premiums, not every role sees the same boost. The key? Balance AI-driven insights with real-world data, transparency, and honest conversations around pay.